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We love our Energizer Bunny® and Mr. Energizer®. Who doesn’t? Their endless energy is adored by millions and they couldn’t be better representatives of our Energizer® brand. But Energizer Holdings is much more than batteries. In fact, we’re made up of 30 established consumer brands the world over, from Schick® and Wilkinson Sword® shaving systems to Banana Boat® sunscreens. So while you likely knew us first for batteries, we invite you to be like the Energizer Bunny— Keep Going® — and see how much larger Energizer Holdings really is.
Pick a country. Any country. Chances are, you’ll find our products there. That’s because Energizer Holdings has operations in 50 countries and distribution in more than 160 countries. OK, not Antarctica. But we like the way you think.
While many of our brands are stars in their fields, we’re always looking for new ways to improve. You see, there’s something of a challenger spirit here. We think it is best expressed by the phrase, “Keep Challenging, Keep Growing.” Part motivational mantra, part way of life, “Keep Challenging, Keep Growing” represents our shared belief in constantly challenging ourselves to find better, smarter, more innovative ways to do things. No matter the brand, no matter the location, you’ll find us upending traditional thinking on everything from product features to marketing ideas, conservation, even strategies in company sporting events. It’s kind of a thing around here. In a good way.
The range of our brands is really quite impressive, but perhaps even more impressive are the many ways they make people’s lives better: the ability to game for 14 hours straight on your flight to Sydney; to prevent a mess, even after your toddler drops her apple juice; to give a close, smooth shave that actually takes care of your skin. No matter the brand – Energizer® and EVEREADY® portable power and lights, Playtex® Feminine and Infant Care, Schick® and Wilkinson Sword® shaving systems, Hawaiian Tropic® and Banana Boat® sunscreens, Wet Ones® hand wipes – all offer innovative products. But, the improvement in your day-to-day life, that’s what we really make.
Not surprisingly, the origins of Energizer Holdings trace back to a couple of inventors. Back in 1896, a man named W.H. Lawrence created the first consumer battery to power home telephones. Weighing over three pounds, it was a big breakthrough in more ways than one. Two years later, a Russian immigrant named Conrad Hubert was using these batteries to power his electric hand torch – the first flashlight. In 1905, the two innovators decided to get together to form what was then known as The American Ever Ready Company. The company has maintained this same pioneering spirit ever since.
Cut to nearly a century later, in 2000, when the parent company Energizer Holdings, Inc. was created. Within three short years we ventured into personal care products by acquiring Schick® Wilkinson Sword® razors. From then on, we’ve only picked up speed: we expanded into skin care and feminine and infant care with the purchase of Playtex® Products in 2007. We deepened our shaving brands with the addition of Edge® and Skintimate® in 2009 and American Safety Razor in 2011. Most recently, we acquired CAREFREE® liners, STAYFREE® pads, and o.b.® tampons in 2013. Through it all there has been one constant: a continued emphasis on innovation – from the launch of the Schick Hydro® razor to the Energizer® Inductive Charger. And we’re just getting warmed up.